Website platform comparison

Wix, Squarespace, or a website you can actually move?

The right choice is less about templates and more about what happens after launch: who hosts the site, what you can export, how much control you keep, and how painful it is to leave.

Editable draft included · Hosting starts at $2.99/mo · Keep your site code

Comparison of Wix, Squarespace, and self-hosted website options
Wix vs Squarespace vs Self-Hosting: Which One Should You Choose?Choose for the next three years, not only for launch day.
Free to buildPay only when you publish
From $2.99/moSiteLauncher hosting
Editable draftRefine copy, layout, and images
Portable codeYour site is yours to keep

The short answer

Pick the tradeoff you actually want.

Wix and Squarespace are managed platforms: hosting, editing, security, and platform features stay together. A portable self-hosted site separates the site code from the host, giving you more freedom but making ownership and maintenance more explicit.

W

Choose Wix for an all-in-one ecosystem

It is a strong fit when you want the editor, apps, hosting, and support to stay inside one platform and you are comfortable keeping the finished site there.

S

Choose Squarespace for a polished managed site

It fits businesses that value cohesive design controls and managed hosting more than complete portability of the finished design and platform features.

SL

Choose SiteLauncher for portable code

It fits owners who want AI to accelerate the build while retaining the option to keep the code, change hosts, and avoid rebuilding from scratch just to move.

Side-by-side

The meaningful differences show up when you grow—or leave.

DecisionWixSquarespaceSiteLauncher / portable hosting
Hosting modelManaged on Wix infrastructure.Managed as part of the Squarespace platform.Site code and hosting can be treated separately.
Moving the finished siteWix says its sites must run on Wix servers; the site itself cannot be hosted elsewhere.Squarespace exports certain content to WordPress XML, but not every page type, style, feature, or asset.You can retain the generated code and move it to another compatible host.
Setup and updatesPlatform-managed.Platform-managed.SiteLauncher can manage hosting, while code ownership keeps an exit path open.
Design workflowVisual editor and app ecosystem.Structured visual editor and design system.Describe the site, receive an editable draft, then refine it.
Best fitOwners who want a broad platform ecosystem.Owners who prioritize managed polish and simplicity.Owners who prioritize speed, low hosting cost, and portability.

Portability statements checked against Wix’s hosting/export documentation and Squarespace’s export documentation. Platform features and plans can change.

The ownership question

Your content and your finished website are not always the same thing.

Wix explicitly says the content you create belongs to you. It also says the finished Wix site relies on proprietary services and must operate on Wix servers. That distinction matters: owning your words and images does not automatically mean you can lift the complete working site and place it on another host.

Squarespace provides a WordPress-format export for compatible content, including many standard pages and one blog. Its own documentation lists items that do not export, including various page types, product and video blocks, style settings, and custom CSS. A move is possible, but it can become a partial migration followed by a rebuild.

A portable-code approach starts from a different premise. The host is a service, not the only environment where the site can exist. That does not eliminate migration work—domains, forms, databases, and third-party services still need care—but it preserves the core page code and reduces the chance that leaving means starting over.

Do not confuse domain ownership with website portability.You can often move a domain away from a platform even when the site built on that platform cannot be moved intact.

Decision checklist

Ask these before choosing.

The lowest-friction builder today can become the highest-friction migration later. Make the tradeoff consciously.

Can I download or retain the working page code?
If I cancel hosting, what remains usable?
Which content, commerce features, forms, and styles can be exported?
Can I connect or transfer my domain independently?
What will the real annual cost be after introductory offers?
Who handles updates, security, backups, and support?

Questions

Frequently asked questions

Can I move a Wix website to another host?

Wix says a Wix site must be hosted and operated on Wix servers because it relies on Wix’s proprietary SaaS technology. You can move a domain, but not host the finished Wix site intact elsewhere.

Can I export a Squarespace website?

Squarespace can export certain content in a WordPress-compatible XML file. Its documentation notes that not every page type, block, style setting, or feature exports, so a complete move can still require rebuilding.

Does self-hosting mean I must manage a server myself?

Not necessarily. You can use managed hosting while still retaining portable site code. The important distinction is whether the website can exist independently from the original builder.

How much does SiteLauncher cost?

Building is free. SiteLauncher hosting starts at $2.99 per month, and you retain ownership of the generated site code.

Related SiteLauncher buying guides

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