Choose Wix for an all-in-one ecosystem
It is a strong fit when you want the editor, apps, hosting, and support to stay inside one platform and you are comfortable keeping the finished site there.
Website platform comparison
The right choice is less about templates and more about what happens after launch: who hosts the site, what you can export, how much control you keep, and how painful it is to leave.
Editable draft included · Hosting starts at $2.99/mo · Keep your site code

The short answer
Wix and Squarespace are managed platforms: hosting, editing, security, and platform features stay together. A portable self-hosted site separates the site code from the host, giving you more freedom but making ownership and maintenance more explicit.
It is a strong fit when you want the editor, apps, hosting, and support to stay inside one platform and you are comfortable keeping the finished site there.
It fits businesses that value cohesive design controls and managed hosting more than complete portability of the finished design and platform features.
It fits owners who want AI to accelerate the build while retaining the option to keep the code, change hosts, and avoid rebuilding from scratch just to move.
Side-by-side
| Decision | Wix | Squarespace | SiteLauncher / portable hosting |
|---|---|---|---|
| Hosting model | Managed on Wix infrastructure. | Managed as part of the Squarespace platform. | Site code and hosting can be treated separately. |
| Moving the finished site | Wix says its sites must run on Wix servers; the site itself cannot be hosted elsewhere. | Squarespace exports certain content to WordPress XML, but not every page type, style, feature, or asset. | You can retain the generated code and move it to another compatible host. |
| Setup and updates | Platform-managed. | Platform-managed. | SiteLauncher can manage hosting, while code ownership keeps an exit path open. |
| Design workflow | Visual editor and app ecosystem. | Structured visual editor and design system. | Describe the site, receive an editable draft, then refine it. |
| Best fit | Owners who want a broad platform ecosystem. | Owners who prioritize managed polish and simplicity. | Owners who prioritize speed, low hosting cost, and portability. |
Portability statements checked against Wix’s hosting/export documentation and Squarespace’s export documentation. Platform features and plans can change.
The ownership question
Wix explicitly says the content you create belongs to you. It also says the finished Wix site relies on proprietary services and must operate on Wix servers. That distinction matters: owning your words and images does not automatically mean you can lift the complete working site and place it on another host.
Squarespace provides a WordPress-format export for compatible content, including many standard pages and one blog. Its own documentation lists items that do not export, including various page types, product and video blocks, style settings, and custom CSS. A move is possible, but it can become a partial migration followed by a rebuild.
A portable-code approach starts from a different premise. The host is a service, not the only environment where the site can exist. That does not eliminate migration work—domains, forms, databases, and third-party services still need care—but it preserves the core page code and reduces the chance that leaving means starting over.
Decision checklist
The lowest-friction builder today can become the highest-friction migration later. Make the tradeoff consciously.
Questions
Wix says a Wix site must be hosted and operated on Wix servers because it relies on Wix’s proprietary SaaS technology. You can move a domain, but not host the finished Wix site intact elsewhere.
Squarespace can export certain content in a WordPress-compatible XML file. Its documentation notes that not every page type, block, style setting, or feature exports, so a complete move can still require rebuilding.
Not necessarily. You can use managed hosting while still retaining portable site code. The important distinction is whether the website can exist independently from the original builder.
Building is free. SiteLauncher hosting starts at $2.99 per month, and you retain ownership of the generated site code.
Describe the business and SiteLauncher will create an editable draft you can shape around real services, proof, and the next action your customer should take.
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